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    Content is King .. but!

     
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    Affiliate007



    Joined: 09 Oct 2004
    Posts: 20

    PostPosted: Sun Nov 07, 2004 7:46 pm    Post subject: Content is King .. but! Reply with quote

    I am about half way through Ken Evoy's new book "Make Your Content PREsell!" ("MYCPS!") and it made me think about a lot of the Clickbank pages I visit, even more so the pages that pre-sell Clickbank product and send them to the sell page. The thing I find frightening is how good some of the pressells are for the most popular products regardless of how good the product is, like some of the spyware products for example. I am not going to rehash the previous post of "ethics" and "morals" but I am going to offer some free advice. The one thing Ken's new book has re-affirmed for me is how important and powerfull the presell can be. Now if you have spent months or years building a credible site and gaining the trust of your visitors you better not mess around with preselling a product unless you have used it or are 100% sure it is a quality product, otherwise months of trust can be down the toilet. I have seen many reviews of products that I think are useless but the site gives them glowing reviews before sending people to the sales page, do you think I would trust anything on that site, I think not! If you haven't used it say so, or just list it as an option, do not review product highly if it might not be, it has nothing to do with "ethics" or "morals", just good business.

    Sorry to rant and rave but like I said the book got me to thinking that presell is powerfull regardless of the product qaulity and I see it all the time. I'm sure a lot of you are on Ken's mailing list so you might already have the book, for those that care you can find out more info at Ken Evoy's Site.
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    WebFusion



    Joined: 19 Apr 2004
    Posts: 748

    PostPosted: Sun Nov 07, 2004 10:59 pm    Post subject: Reply with quote

    Wow...wasn;t that a subtle way to "pre-sell" your envoy affiliate link Wink
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    mda1125



    Joined: 25 May 2004
    Posts: 133

    PostPosted: Mon Nov 08, 2004 8:14 pm    Post subject: Reply with quote

    LOL..

    What a cack... Wink
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