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    O/T: Here's a VERY, VERY clever idea ....

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    Harvey Segal
    Site Admin

    Joined: 23 Mar 2004
    Posts: 3150

    PostPosted: Sun Jun 12, 2005 7:33 am    Post subject: O/T: Here's a VERY, VERY clever idea .... Reply with quote

    From my newsletter ...


    Issue 101: June 10, 2005
    Harvey Segal, Editor

    Hello SuperTips readers,

    I received a nice compliment in my mail this week.

    I was asked for some advice about producing a brandable
    ebook and the letter concluded

    "Thank you for any help you can offer. I always thought
    of you as the brandable ebook granddaddy, so I
    appreciate your wisdom."

    And so 'granddaddy' began to think about his past

    My first effort was back in 1998 when ebooks were
    rather new and the ebook compiler I used was a very
    primitive affair where you had to return to a menu to
    get the next chapter.

    It was a small book called the 'SuperTips Book of
    Internet Marketing' and I used what was then the fairly
    new technique of telling visitors that they could offer
    the book at their own website as a free gift.

    The book was very popular and received many downloads

    However as a beginner I did not think of collecting the
    email addresses.

    As time went by the format and content of this book
    became so out of date that I begin to bury it deeper
    and deeper in the bowels of my website to make it
    harder to find.

    Eventually I replaced it with my ebook '101 SuperTips'.

    By this time there was a much better incentive for a
    website owner to give away free books - customizing (or
    rebranding) them with affiliate links.

    This was thanks to the introduction of ebook compilers
    (for EXE books) which had a rebranding option.

    It was a while before PDF rebranders became available
    so all my books were first written in EXE format.

    I finally yielded to requests for PDF versions and
    spent a busy time a few months ago converting them to
    PDF and now offer both options.

    And recently I have updated some of my free books to
    use a new technique.

    Instead of having an affiliate go through the hassle of
    downloading a book, running a rebranding program,
    uploading the branded book to his website and adding a
    book description page he now simply uses an affiliate-
    type link.

    How does this work ?

    I explain it in my book Viral Marketing SuperTips.

    You can find my books at

    As you may realize I'm very interested in the use of
    rebrandable books and am always looking out for new
    ideas for rebranding.

    So maybe the title of granddaddy is justified.

    But wait !

    I may have just met a Great-Granddad.

    I came across his simple looking site yesterday.

    However the more I studied it I realised it was packed
    with some VERY ... VERY ... clever ideas about

    So far I've listed nine of them.

    See if you can manage that many.

    I'll start you off with the first one:

    * In complete contrast to what I said above you are NOT
    asked for your email address.

    Here it is

    Privacy statement: Your address is NEVER
    sold, traded or shared with anyone.

    To subscribe: or

    To unsubscribe:

    Contact details:
    snail: Harvey Segal, 158 Morton Way, Southgate,
    London N14 7AL, United Kingdom.

    Copyright (C) 2005 by Harvey Segal, SuperTips

    Newsletter Archives: click HERE
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