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    O/T: How to improve your Conversion Rate

     
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    Author Message
    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3148

    PostPosted: Tue Oct 18, 2005 11:45 am    Post subject: O/T: How to improve your Conversion Rate Reply with quote

    SUPERTIPS EZINE

    Issue 111: October 18, 2005
    Harvey Segal, Editor


    Hello SuperTips readers,

    I've just spent 30 of the most productive and profitable
    minutes - resulting in an instant increase in a web page
    conversion rate.

    And you can copy my findings - no charge.

    I implemented a technique I found at a site.

    Now, when I show you the site I predict that you are going
    to make a completely WRONG assumption.

    Want a bet ?

    OK, here we go.

    The site was
    http://www.supertips.com/r/dpg.htm

    Well, what did I do ?

    What was this profitable idea I used ?

    I added an unblockable popup to my site ?

    WRONG ...

    See I TOLD you.

    You must never ever assume.

    Because when you ASSUME you make an ASS out of U and ME.

    Now I must add here that I AM using Michael Hopkins' Popup
    Generator elsewhere to great effect - and that is where I
    use an exit popup to provide an alternative offer on an
    order page.

    But that's not what I'm referring to in this instance.

    Here is what I copied.

    Look at the way he has included reviews of his product and
    highlighted the key points in eye-catching yellow
    headlines.

    So I did the same for my new book.

    Here it is
    http://www.supertips.com/ultimate.htm

    (Update 15/01/06: Format and colours have since changed)

    Busy visitors who have no time to read the detail will now
    just scan through those headlines and, suitably impressed,
    click the download button.

    I think I can hear already hear the sound of clicking ...

    Now if you have read the Ultimate SuperTip you will know
    that although it is free there is a Paypal button sitting
    at the end of the book.

    When it came to implementing this I did not fancy re-
    learning the Paypal instructions about creating a button,
    encryption, security and the like. Or of capturing contact
    details of customers.

    So with great foreboding I decided to choose a download
    management tool from the list at

    http://www.clickbankguide.com/security.htm


    Why foreboding ?

    Because the last time I tried to implement such a tool I
    quit after reading through 40+ painful pages of a user
    document, requiring lots of complex changes to my systems.

    But this time I had an unexpected and delightful surprise.

    I chose DLGuard which took just minutes to install and set
    up.

    One simple link takes care of the whole Paypal situation
    and gives me a database of exportable customer
    information.

    I can see an instant summary of all downloads for all my
    products.

    On the security side I can choose to leave a download link
    up for any length of time and if a customer has genuinely
    missed out on downloading I can simply reset the duration
    and email him the link again.

    There are lots of other neat features and the author Sam
    Stephens is very responsive and happy to accommodate new
    feature suggestions at his support forum.

    Question: why don't all software authors provide support
    forums ?

    You can find this exceptional and highly professional
    program here

    http://www.supertips.com/cgi-bin/b/t.cgi?cbdm


    I'm looking at the stats download summary right now to
    check the results of those clicking sounds above.


    Regards
    Harvey
    ------------------------------------------------------
    Privacy statement: Your address is NEVER
    sold, traded or shared with anyone.

    To subscribe:
    Mailto:ezine@supertips2.com or
    http://www.supertips.com/ezine/

    To unsubscribe:
    Mailto:unsubscribe-ezine@supertips2.com

    Contact details:
    email:hsegal@supertips.com
    snail: Harvey Segal, 158 Morton Way, Southgate,
    London N14 7AL, United Kingdom.

    Copyright (C) 2005 by Harvey Segal, SuperTips

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