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    O/T: How to approach a Guru

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    Harvey Segal
    Site Admin

    Joined: 23 Mar 2004
    Posts: 3150

    PostPosted: Sat Nov 19, 2005 10:33 am    Post subject: O/T: How to approach a Guru Reply with quote


    Issue 70: March 31st, 2004
    Harvey Segal, Editor

    Hello SuperTips readers,

    How do you get a guru to write for your book ?

    That's the question I left you with in a recent issue
    after suggesting two key ways to choose the topic for
    your book. Here's a quick reminder:

    You can choose an activity from the long list of
    everyday tasks in the life of an Internet marketer.
    Just like Michael Nicholas did when he focussed on the
    vital task of improving your sales conversion rate and
    wrote 'Order Button Triggers'

    Similarly for Ewen Chia who asked the experts for their
    secrets in generating profits from using the resale
    rights to products in his book 'Resale Rights Secrets'.

    Alternatively you can ask the experts how they would
    handle a particular situation just like Joe Kumar's
    "If you suddenly lose all your money, along with your
    name and reputation, and only have your marketing know-
    how left what would you do, from day 1 to day 30, to
    save yourself"


    So let's say you've now decided on a topic.

    For a real example of how to approach a guru I'll
    describe my own method when I wrote my first book 'Guru
    Magic'. Here is the email I sent out.

    Email Title: Fred, I would like to feature you in my

    Dear Fred,

    I am developing an ebook with profiles of the top
    Internet Marketing experts - and would be delighted to
    include you.

    Each expert will have his/her own page with a short bio,
    some expert tips and a link to his site (or discussion
    list or forum).

    The plan is to offer the book free, with the option for
    a reader to have his own sponsored page in the book -
    again for free.

    I am sure that the combination of the free book, free
    sponsored page and the list of well known names should
    ensure an ever growing circulation.

    In addition the link will take the reader to each
    expert's site, where appropriate, so he can see and
    learn how the expert writes a sales letter or designs a
    site or advertises his service. For those who have
    affiliate programs I will use my affiliate link.

    If you are happy with this idea then could you please
    send me two things

    1) Your bio

    A short profile of yourself: you are welcome to add any
    impressive stats or any extra facts or thoughts that
    make you stand out so that readers will then move to the
    next section which is . . .

    2) Your top tips for Internet Marketing success

    I suggest about 5 tips. They don't have to be your most
    secret tips, they could be obvious and common tips but
    ones which you believe are fundamental for success, for

    - You must have your own newsletter
    - You must have your domain
    - Follow up your visitors 7 times with autoresponders
    - Automate every aspect of your work
    - Reply to emails asap
    - Track and test all your ads
    - or motivational tips or whatever you like.

    Regarding the format: bullet points, or 2 to 3 sentences
    per tip, will be fine.

    Most entries so far are averaging about 300 to 400 words
    in total for the bio plus tips.

    That's it.

    If you need time before replying - so that you can come
    up with a great submission which distinguishes you from
    your fellow marketers and will have readers jumping to
    your site - that's no problem. (You can just reply now
    with a 'Yes' so I know you are interested)

    I look forward to hearing from you.


    Harvey Segal


    Note the strategy I used

    * I started with a personalized introduction
    * I explained the benefits for the guru (though
    I actually held back on some)
    * I provided examples of what I wanted
    * I asked for a decision on whether they would
    contribute but stressed that there was no rush for their

    And why did I hold back on some benefits ?

    Because I knew that some experts would not respond for
    one reason or another to this first letter so I prepared
    a follow up which re-emphasized the benefits and added
    some additional ones.

    You can see the resultant book at ...

    Wait a moment, let me use one of my own tips: send your
    visitors to the testimonial page first - then they will
    move on to your product page in a positive frame of

    So read what they say about 'Guru Magic' (it's a free
    book) at

    After assembling all the content for your book what next ?

    You will need to know such things as
    - how to create the ebook
    - how to add an ebook cover
    - where to host the book
    - how to build an ebook website
    - how to price the book
    - how to promote it
    - how to track and test the results of your promotions

    That's a vast area of research there but fortunately
    I've anticipated your concerns and you will find all the
    answers at this page


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