Joined: 23 Mar 2004
|Posted: Tue Nov 22, 2005 5:43 pm Post subject: O/T: Do you have a small mailing list ?
Issue 113: November 22, 2005
Harvey Segal, Editor
Hello SuperTips readers,
I'd like you to do a quick calculation.
You need to be the owner of a newsletter or a mailing
(But you can still join in if you are not).
Now, how many subscribers do you have ?
(If you don't have a list use a figure of 600).
Now divide that by 2.
Would you like to earn that figure in dollars when you
next write to your mailing list ?
In other words your 600 strong list would earn you $300.
And your 10,000 list would earn you (... WOW ...) $5000 .
I'll show you how in a moment but I warn you - you will be
very DISAPPOINTED with that result.
Now a list of 600 is very small.
But we've all got to begin somewhere.
Last year Dr. Mani Sivasubramanian told me that his hard
core of loyal subscribers amounted to just over 600.
You can't earn much from that can you ?
Well the following week he broke every selling record
among my affiliates. He grossed an incredible number of
sales for my two books ClickBank Affiliate SuperTips and
ClickBank Vendor SuperTips.
Moreover he wrote in detail step by step exactly what he
did. And I do mean exactly - every letter and every
It was worthy of a complete issue of my newsletter
And to add to that unbelievable factor - Internet
marketing is only Dr Mani's SPARE TIME job.
One key factor in such a successful campaign is to show
originality when writing about a product.
I'm sure you've received newsletters, or really just
mailings, where publishers merely copy what the vendor has
provided and as a result you get a flurry of identical
messages arriving in your email.
When I see these I make a point of NOT buying from that
A good example of the opposite, someone who sends out
useful information and articles, is Charlie Page.
As a result I did not hesitate to obtain his recent book
showing how you can make 'Big profits from a small mailing
I knew it would be a winner before getting to the end of
the sales page.
So if you are a newbie with a small mailing list there's
no reason to despair, just put into practise the tips from
Dr Mani and Charlie Page.
And then I want you to consider this scenario.
You've just stumbled across a book which has received
tremendous acclaim from the top marketing gurus.
And it's a free book.
It contains unique ideas for pre-selling any product and
getting traffic. The free information alone can do wonders
for your profits.
However it concludes by recommending a list of tools and
products which can further send your sales rocketing. At
this point you think
'Ah, here's the catch - there'll be a huge charge of $129'.
But astonishingly the whole package is on offer for just
And with a viral twist whereby the purchaser can then
become an affiliate and earn 100% commission for such a
sale (so he gets his full $10 back just on the very first
Now backed up by your new ideas on selling you think
'This must be the easiest sale I can ever make.
A free book with great information, leading to viral
profits for the customer, for a small charge.
Let me loose'.
And so you race off to tell each and all about it eagerly
awaiting a sale with almost every contact.
And then you find that one person after another says
In fact the first NINETEEN people give you the brush off.
It's only when you come to the twentieth that a client
comes to his senses and says - '$10 what a bargain - yes
At this point how are you feeling ?
I'll tell you.
Very, very DISAPPOINTED.
How could your expectations be so absolutely WRONG ?
You decide that online marketing is no longer for you and
prepare to quit.
I need to finish off that calculation.
Just one person in twenty saw some sense right ?
Now that's a conversion rate of 5%.
The sale earns you $10.
That means for every 2 people approached you get a dollar.
Your 600 subscriber list will earn you $300.
Did I not say that ?
And did I not say you would be disappointed ?
Well you should do VERY much better than that.
Just write your honest opinion about the book in your OWN
Why not try it.
The name of that book ?
The Ultimate SuperTip
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Last edited by Harvey Segal on Fri Dec 02, 2005 11:30 am; edited 1 time in total