ClickBankSuccessForum.com Forum Index ClickBankSuccessForum.com
ClickBank Success Forum
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   LoginLogin 

Clickbank Success Forum Featured Links.

  • ClickBank Affiliate SuperTips
  • The number one marketing tool
  • $7 ClickBank Reports
  • The Ultimate Rebrander
  • To see how your message can be featured, Click here.

    How to increase your sales conversion rate

     
    Post new topic   Reply to topic    ClickBankSuccessForum.com Forum Index -> ClickBank Discussion
    View previous topic :: View next topic  
    Author Message
    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3148

    PostPosted: Mon Oct 23, 2006 9:04 am    Post subject: How to increase your sales conversion rate Reply with quote

    SUPERTIPS EZINE
    Issue 129: Oct 23, 2006
    Harvey Segal, Editor


    Hello SuperTips readers,

    Two tips for you today

    * Simple changes to increase your sales conversion rate

    * How to persuade visitors to download a free book


    Suppose you were searching say for a book showing how magic
    tricks are performed and came across a description with
    bullet points like this

    * Sawing a woman in half - the mystery is revealed for the
    first time by a world famous magician


    I'm sure that would stimulate your interest.

    But suppose it said

    * Sawing a woman in half - how they use mirrors to do it


    Not so good.

    Why ?

    Well it's practically giving away the secret isn't it.

    Your bullet point should keep your reader GUESSING.

    Don't give away more information than you need to.

    Obvious ?

    Of course.

    But I ran a check on my own sites and found places where I
    was able to weed out and enhance weak bullet points using
    this very approach.


    I learnt that simple but effective tip from a super
    affiliate.

    He's a copywriting expert who has had incredible results
    (proof coming in a moment) simply from emailing his list
    with well crafted messages or 'Email Promotions' as he calls
    them.

    His name is Michael Rasmussen.

    He's now decided to assemble his copywriting tips into an
    audio/video tutorial.

    Although it's about emails many of the principles apply also
    to web copy. For example how to open your message, how to
    close the sale, and powerful ways to use the 'PS' at the
    end.

    The tips which specifically apply to emails include
    effective layout of your message and the all important
    subject line - if that's not right then your message will
    not even get opened.


    Now you might say it's out of order for me to reveal that
    bullet point tip above before you've purchased the tutorial.


    Well I've news for you

    Michael's product is free !


    Which brings me to my next tip.

    How do you persuade visitors to download a free product ?

    Answer: write a 'sales' page as if it was for a paid
    product.

    Do you think Michael's web page simply says

    'Here's a free video about my copywriting tips' ?

    Of course not.

    It's filled with genuine testimonials from product owners
    that he has affiliated with and proving, with actual stats,
    how profitable his joint ventures have been for them.

    And, best of all, you can see him putting into practise some
    of his own tips - for example those persuasive bullet
    points.

    Finally you may be asking why someone gives away a free
    product.

    There are various reasons such as

    - building a mailing list
    - embedding affiliate links in the product
    - raising the writer's profile

    You'll see what Michael's reason is when you collect his
    free tutorial, maybe you can copy and use his idea with your
    own marketing strategy.

    http://www.supertips.com/r/epromos.htm




    Regards
    Harvey
    ------------------------------------------------------
    To subscribe:
    http://www.supertips.com/ezine/

    Newsletter Archives: click HERE


    Last edited by Harvey Segal on Wed Oct 25, 2006 10:15 am; edited 1 time in total
    Back to top
    View user's profile Send private message Visit poster's website
    jasonblaygrove



    Joined: 21 Oct 2006
    Posts: 47

    PostPosted: Mon Oct 23, 2006 2:23 pm    Post subject: Reply with quote

    I used to get michael's emails, a few good ideas in there.
    _________________
    Secrets of Sales:: Quick Relief For Low Sales
    Back to top
    View user's profile Send private message
    Display posts from previous:   
    Post new topic   Reply to topic    ClickBankSuccessForum.com Forum Index -> ClickBank Discussion All times are GMT
    Page 1 of 1

     
    Jump to:  
    You cannot post new topics in this forum
    You cannot reply to topics in this forum
    You cannot edit your posts in this forum
    You cannot delete your posts in this forum
    You cannot vote in polls in this forum


    Clickbank Success Forum Featured Links.

  • Free - ClickBank Guide
  • Create 3D eCovers Right In Your Browser!
  • To see how your message can be featured, Click here.


    Powered by phpBB © 2001, 2005 phpBB Group

    ClickBank for Newbies

    A free book - no sign-up required.

    The Ultimate SuperTip

    The GREATEST viral marketing idea of all time

    In a FREE book

    The World's Best Ad Tracker ?

    The man who wrote the only book about ad tracking thinks it is . . .