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    My meeting with ClickBank

     
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    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3147

    PostPosted: Mon Dec 04, 2006 9:42 am    Post subject: My meeting with ClickBank Reply with quote

    THE CLICKBANK GUIDE

    Issue 75: Dec 4, 2006
    Harvey Segal, Editor


    If you think that ClickBank sits back in their lofty
    position running an outdated system, oblivious to their
    clients' needs then you are ....

    ... completely wrong.


    Last week I had a very informative meeting here in
    London with Dush Ramachandran, Vice President, Business
    Development at ClickBank.

    Dush told me that ClickBank keeps a very keen watch at
    the forums and listens to what users are saying -
    although they deliberately don't intervene. They are
    happy to receive criticism - that tells them what they
    need to do.

    And you will have slowly seen signs of movement.

    You will have seen for example the complete site
    redesign, the new order page, improved marketplace
    search features, tracking codes for affiliates, and
    transaction analytics providing more comprehensive stats
    reporting.

    Slowly but surely changes have been happening.

    But why slowly ?

    Well for one thing the key imperative is that nothing
    must disturb the running of the live system - so all
    changes are carefully planned and tested.

    But also a lot of effort has gone into what you don't
    see - getting the infrastructure in place for big plans
    to take ClickBank to the next level.

    For ClickBank is committed to growth and improvement.
    You can be sure of that. That's why they brought in a
    new management team last year. Dush is part of that
    team.

    You will start to hear more about their plans when
    ClickBank step up their communication with a regular
    newsletter for affiliates and publishers. This might be
    either through RSS feeds that you would subscribe to or
    via emails.

    For now the place to get the latest information will be
    the 'News' box at the top of the page when you log in to
    your ClickBank account.

    One huge development will be a project to make the
    ClickBank site available in other languages, and
    accepting other currencies. The initial languages will
    very probably be German and Spanish, followed by French,
    Italian and Portuguese. Initial additional currency will
    the Euro, followed by others.

    The pioneers among you may see some big opportunities
    here. Books will need translation, translation services
    could be set up, simple ClickBank guides might be
    needed, and so on.

    We have already seen opportunities created by 3rd party
    developers who have created tools to enhance the
    ClickBank system.

    Take for example Adrian Ling - he produced the first and
    still the best system for publishers to manage their
    ClickBank affiliates with easyClickMate.

    He has now looked at the needs of affiliates and come up
    with a revolutionary product, Affiliate Shield, which
    you can read about at
    http://www.supertips.com/gurus/adrianling


    Moving from top products to poor products, you will have
    seen publishers disappearing from the Marketplace as
    ClickBank embarks on a mission to ensure that the
    products listed are of good quality and deliver what
    they promise.

    So out go sites which make unsubstantiated claims such
    as "Easily make $1000 a day".

    Also frowned upon are sites showing images of Clickbank
    checks.

    In order to clarify exactly what is or is not allowed
    ClickBank will include information at their site about
    such forbidden activity.

    Another reason for accounts being closed is when they
    exceed certain levels of refunds or chargebacks.

    Which led me to ask Dush why it is so easy to claim a
    refund from ClickBank. He explained that the problem is
    that with an online transaction and no signature a
    customer can deny they made the purchase and then file a
    chargeback with the card issuer. Every chargeback
    incurs ClickBank with a fee. And as the number of
    chargebacks moves to higher levels so does their
    merchant fee rate - with the eventual risk of
    cancellation of their account with the credit card
    company.

    Which could be the end for ClickBank.

    Which means that rather than put obstacles in the way of
    the customer it makes more sense to accede to a refund
    request.

    Mind you I do believe that ClickBank could easily turn
    this situation around if they followed the excellent
    advice given by marketing guru Paul Myers at
    http://www.clickbankguide.com/rf-review.htm


    Other topics which arose in our discussion

    * The need for recurring billing. This has been promised
    on and off by ClickBank for some years now but Dush
    would like to assure us that it will definitely happen
    though the scheduled date is confidential.

    * Complaints that ClickBank does not respond to emails.
    I do believe that this is due to spam filters stopping
    emails getting through and suggested a ticket system.
    ClickBank is now investigating this area.

    * How can ClickBank make their presence known to the
    masses - for example people with a book in them who are
    unaware of online marketing possibilities. If you have
    thoughts on this or other ideas for ClickBank you can
    send them via the ClickBank Business Development page at
    http://www.clickbank.com/businessdevelopment.html

    Alternatively send an email to busdev@clickbank.com


    Finally ClickBank would be happy to host a meeting here
    in London sometime next Spring, the aim would be for you
    to hear about some of their plans and to exchange ideas
    on how ClickBank can work together with its publishers
    and affiliates for maximum effect. At the moment we are
    just getting an idea of numbers of possible attendees so
    if you might be interested please visit
    http://www.clickbankguide.com/clickbank-london.htm




    PS. If you want to mention this article to other
    ClickBank users I've posted this newsletter at my forum.
    Please tell them to see THE CLICKBANK GUIDE: Issue 75 at
    http://www.supertips.com/r/archives.htm


    Regards
    Harvey

    ------------------------------------------------------
    To subscribe:
    http://www.clickbankguide.com/mailing.htm


    Newsletter Archives: click HERE


    Last edited by Harvey Segal on Tue Dec 19, 2006 10:24 pm; edited 1 time in total
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    edwinsoft



    Joined: 14 Nov 2006
    Posts: 52
    Location: Singapore

    PostPosted: Tue Dec 05, 2006 4:48 am    Post subject: Reply with quote

    great to hear this interview.

    recurring billing is a great add in the future.
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    astracker



    Joined: 07 Jun 2004
    Posts: 253

    PostPosted: Thu Dec 07, 2006 8:19 pm    Post subject: Reply with quote

    While it's nice to know that ClickBank is making some much needed changes, I still don't buy the "refunds are required" argument. PayPal has a system in place to fight fraudulent charge backs, and has a dispute process that people must go through with the vendor before PayPal eventually makes a decision regarding the claim.

    Why is it that PayPal hasn't lost their ability to process payments if this is such a problem?

    My refund rate with PayPal is 1/10th what it was when I was using ClickBank.

    Nope, I just don't buy it.
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    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3147

    PostPosted: Thu Dec 07, 2006 8:36 pm    Post subject: Reply with quote

    astracker wrote:
    Nope, I just don't buy it.

    That's what the refunder says.
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    CB King



    Joined: 29 Nov 2006
    Posts: 114
    Location: San Diego, CA

    PostPosted: Mon Dec 11, 2006 3:38 am    Post subject: Reply with quote

    Very encouraging developments indeed. Smile
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