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    It's a ClickBank FIRST

     
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    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3148

    PostPosted: Tue May 15, 2007 5:51 pm    Post subject: It's a ClickBank FIRST Reply with quote

    THE CLICKBANK GUIDE

    Issue 80: May 15, 2007
    Harvey Segal, Editor


    History was made last week with a number of ClickBank
    firsts.

    They went public with their FIRST ever press release.

    Which announced their FIRST million dollar day

    http://www.clickbankguide.com/pr080507.htm


    And they had their FIRST ever face-to-face meeting with
    their clients (publishers and affiliates) when four of their
    top execs flew into London.


    Along with the top man himself, CEO Bob King, we heard about
    their current and future plans from Monty Sooter (Chief
    Technology Officer), Dush Ramachandran (Vice President,
    Business Development) and Bob Dunlap (Director of
    Marketing).


    The new management team formed in Aug 2005 and have seen the
    company grow by 20% in 2006, with the first quarter of 2007
    exceeding the corresponding 2006 period by 30%.


    In order to handle future growth the team have made it their
    main priority to ensure that their hardware and software
    systems have the stability and flexibility to cope (they
    currently process 20,000 orders per day from a range of
    25,000+ products)

    That's why you would have apparently seen little progress
    while all the foundation work has been going on behind the
    screens.

    But some of the things you may have noticed are

    * the complete redesign and improved navigation at the site
    * improved marketplace search
    * improved stats including tracking codes for affiliates
    * simplified guide to setting up an account
    * the maximum number of products in an account leap from 50 to 500
    * supplemental hoplink tracking

    The last item should solve the worrying problem of
    affiliates losing commission when cookies have been removed
    by browser security settings or installed software on
    customers computers.

    You might also have seen the weird wording at the bottom of
    the order form - an object of some ridicule at the forums.

    I'm sure ClickBank would love to have explained the reason,
    however - although they keep a keen watch at the forums -
    they deliberately don't intervene.

    But I can tell you that the wording is required for
    compliance reasons because of the word 'bank' in the name
    ClickBank.


    As part of their desire to give us what we want ClickBank
    plan to do a large client survey. They will be sending it
    out to a random sample of their client base which consists
    of
    - 100,000 active affiliates
    - 11,000 publishers


    Did you know that the ACTUAL number of affiliate exceeds
    one million !

    So 900,000 have fallen by the wayside.

    If it were up to me I'd send them an email showing them how
    to make money with ClickBank with the selection of books
    here

    http://www.clickbankguide.com/clickbank-books.htm



    So what are ClickBank working on right now ?


    CURRENTLY IN DEVELOPMENT

    ** Recurring billing (Phase 1)

    This is expected within 60 days. There are many features you
    can implement in a recurring billing system such as various
    frequency intervals, initial payments, trial payments,
    automated upgrade to a higher price - so ClickBank will
    defer some to Phase 2. However they did take heed of a
    request to include Paypal billing (in addition to credit
    card billing) in the first phase.


    ** Improved productivity stats

    Affiliates will be able to see the number of clicks on their
    hoplinks which, combined with tracking code stats, will
    yield those all important conversion figures


    ** Multi lingual order form (Phase 1)

    To get this underway it has been decided that the first
    additional language will be Spanish.


    ** More advertising opportunities in the Marketplace

    No details provided.

    Currently ads start at a minimum rate of $35/day. If you
    can't afford this pop over to the ClickBank Success Forum
    where you can control the whole process of submitting an ad

    http://www.clickbanksuccessforum.com/advertising.htm

    If you would like to run such a system on your own (phpBB)
    forum visit

    http://www.forumadmanager.com


    ** Order form optimization

    For me the most important task of all. Just think - all it
    needs is an X% improvement in the conversion and all our
    incomes will rise by X%.

    For your information this testing is very carefully
    controlled - if ClickBank see any degradation in results
    within an hour or two of an upgrade they revert back.




    THE BACKLOG

    ClickBank presented this list of tasks and asked for our
    views on the importance of each one.


    ** Improve client communications

    The most common complaint over the years has been the lack
    of communication between ClickBank and its clients. The
    events of the recent week herald the start of the new era
    and ClickBank have now recruited a Marketing Communications
    manager.

    They would like to hear from you what information you would
    like, how often and in what form. You can post your answers
    here

    http://www.clickbanksuccessforum.com/forum/viewtopic.php?p=37025


    ** ACH/wire transfer payment options

    How would you like to be paid ?
    I pointed out that nearly every other affiliate program I
    belong to pays via Paypal. I know that's what many of you
    would like. ClickBank will consider.


    ** Multi currency capabilities

    This is the option to pay in an alternative currency to the
    dollar. It was suggested that UK customers are put off by
    the seemingly high dollar figure and would be more amenable
    to a sterling equivalent. As a halfway measure it was
    suggested that a conversion 'chart' would be useful.


    ** Vendor approved refund

    In other words a simpler way for the refund process to work
    when a vendor requests a refund.


    ** Account consolidation: master/sub-account structure

    Currently an account is restricted to one landing page for
    affiliates and one rate of commission. Ideally each item in
    an account could have an individual landing page and
    commission rate. Another desirable feature is to allow all
    accounts to be combined when it comes to paying out
    commission.

    This topic needs more investigation.


    ** Multi item shopping cart capabilities

    Surprisingly this did not rate high on the wish list. It was
    felt for example that it was preferable to control which
    items you wish to offer as an upsell rather than have them
    all available in a shopping cart


    ** Client API for account data and reporting

    This means that access can be made available to your account
    so that 3rd parties can develop tools to enhance the
    reporting of your account stats.


    ** Help Desk/Ticket system

    I do think a ticket system (coupled with an FAQ system)
    should be high priority. We often see posters at forums
    saying ClickBank does not reply to their messages - mainly
    due to Emails not getting through.


    ** Phase 2 items

    - Recurring billing
    - Multi lingual order form




    OTHER ITEMS

    ** Direct link to the order page

    There is an 'unofficial' link (i.e. it is not listed at the
    ClickBank site) that allows an affiliate to link directly to
    a publisher's order page. An affiliate would use this to
    create his own sales page.
    The details are here

    http://www.clickbankguide.com/merchant.htm#affiliates-direct


    ClickBank did not seem to be aware of this and reckoned that
    it was against their rules and should be withdrawn. The
    problem being that the replacement page might misrepresent
    the product.

    However we countered with the very strong argument that
    replacing a weak sales page with better copy can have huge
    benefits.

    It seems that ClickBank will allow this link with the
    condition that the affiliate page be submitted for approval.


    ** Affiliate contact with customers

    It was generally agreed that affiliates should not be
    allowed to follow up with customers as these "belonged" to
    the publisher.

    So it is possible that the customer email address might be
    removed from the report for an affiliate sale. Take note if
    you use software which relies on this.

    Of course affiliates are entitled to capture customer
    details before they send them to a publisher site. I discuss
    the use of landing pages and squeeze pages in Issue 76 of
    the archives

    http://www.supertips.com/r/archives.htm



    ** Publisher/Affiliate contact

    There is a reluctance from ClickBank in enabling publishers
    to make contact with their affiliates. Our view was that
    giving publishers access could provide huge benefits.
    ClickBank will think about whether and how to accomplish
    this.

    Note that affiliates are responsible for 70% of ClickBank's
    sales.

    In the meantime I'd advise that you use a program which
    handles affiliate sign-up, overcomes the limitation of one
    landing page and offers a host of other great features.

    It's easyClickMate by Adrian Ling

    http://www.supertips.com/gurus/adrianling/


    ** Sales notification to affiliates

    It was requested that ClickBank should restore the sales
    notification that used to be mailed out to affiliates.


    ** Policies

    It was felt that ClickBank's policies were not fully
    explained for example

    - can an affiliate offer a bonus product ? (yes you can -
    see Issue 78 )

    - what can and can not be shown on the sales page (e.g.
    screenshots of earnings)

    - why are new accounts turned down with the unhelpful
    message "Rejected by the security officer - no reason given"

    ClickBank will endeavour to improve this situation and
    apologize for any inconsistencies in carrying out their
    policies



    ** Refunds

    The reason for ClickBank's lenient refund policy is to
    discourage chargebacks from unhappy customers. (Every
    chargeback incurs ClickBank with a fee and as the number of
    chargebacks moves to higher levels so does their merchant
    fee rate - with the eventual risk of cancellation of their
    account with the credit card company).

    Surprisingly one of the main reasons for a chargeback is
    that the customer does not recognize the purchased item when
    he sees it on his credit card statement. Maybe a longer
    description on the statement will help.

    The average refund rate is 7%. I've said this before but I
    do think ClickBank could easily turn this situation around
    if they followed the excellent advice given by marketing
    guru Paul Myers at

    http://www.clickbankguide.com/rf-review.htm


    Note: There was an additional meeting of selected clients
    but I am not at liberty to disclose the content of those
    discussions, as they were conducted under an NDA.
    Keep tuned - in case I have any news which I am permitted
    to convey to you.

    Harvey

    ------------------------------------------------------
    To subscribe:
    http://www.clickbankguide.com/mailing.htm


    Newsletter Archives: click HERE


    Last edited by Harvey Segal on Mon Jun 11, 2007 10:14 pm; edited 1 time in total
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    MilesBaker



    Joined: 27 Aug 2004
    Posts: 821
    Location: Fort Collins, CO USA

    PostPosted: Wed May 16, 2007 1:19 am    Post subject: Reply with quote

    Great stuff Harvey! It was good to finally meet you in person! Next time I'm in London I will look you up!
    _________________
    Miles Baker
    http://www.clickscoop.com
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    qualitygoods



    Joined: 17 Jan 2005
    Posts: 147
    Location: Canada

    PostPosted: Wed May 16, 2007 2:43 am    Post subject: Reply with quote

    Great stuff Harvey!

    Thanks for sharing! Very Happy

    Sounds like Clickbank is going to be around for a long time to come, which is good news for everybody.
    _________________
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    The Ultimate Solution for Organizing your Clickbank sales!

    Get your Free 3 Day Trial!

    Available Now!
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    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3148

    PostPosted: Wed May 16, 2007 3:28 am    Post subject: Reply with quote

    MilesBaker wrote:
    It was good to finally meet you in person!


    Same here Miles.

    Note: Miles has a report of the meeting at
    http://www.marketingwithmiles.com/my-meeting-with-clickbank/

    Similarly Martin Avis at
    http://kickstartarchive.com/?p=49


    Harvey
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    davejuk



    Joined: 15 Oct 2006
    Posts: 39
    Location: UK

    PostPosted: Tue May 22, 2007 11:18 pm    Post subject: Reply with quote

    The client API is of particular interest to me, as are click/conversion stats. I was actually thinking about putting my own system together but it would be great if this data was available straight from CB.
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    Adworks



    Joined: 05 Sep 2006
    Posts: 2

    PostPosted: Wed May 23, 2007 10:15 pm    Post subject: Reply with quote

    Where else can we get this type of interesting and invaluable info?

    Thanks H!

    Much appreciated.

    To success,

    Patrick F
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    crush123



    Joined: 30 Sep 2005
    Posts: 309

    PostPosted: Mon May 28, 2007 2:33 pm    Post subject: Reply with quote

    Hello Harvey,
    This is the most important information I have read these days about clickbank.
    Thank you very much for informing us about the happenings at clickbank.
    You are so helpful.
    _________________
    Free Clickbank Mall & Search Box with Shopper Friendly Titles & Descriptions
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    cbanker



    Joined: 30 Jul 2006
    Posts: 50

    PostPosted: Mon May 28, 2007 5:10 pm    Post subject: Reply with quote

    I'm glad to see that ClickBank is communicating with Vendors/Merchants.

    Reinforces my confidence in ClickBank.

    Cbanker
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    Earn 51% Per Sale ($15 to $20 per sale)
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    drmani



    Joined: 17 Apr 2004
    Posts: 26

    PostPosted: Wed Jun 20, 2007 1:42 am    Post subject: Thanks, Harvey Reply with quote

    Harvey, thank you very much for such an informative post. Very greatly appreciated by many, including myself.

    All success
    Dr.Mani
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