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    Sales Conversion Tips

     
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    Author Message
    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3147

    PostPosted: Wed Jan 28, 2009 11:01 am    Post subject: Sales Conversion Tips Reply with quote

    SUPERTIPS EZINE

    Issue 160: Jan 28, 2009
    Harvey Segal, Editor


    Hello SuperTips readers,

    I'm going to show you today the steps I'm taking to monitor
    the CONVERSION RATE of a product.

    Maximizing the conversion rate is one of the most important
    factors in creating a successful online business

    In fact there's only 3 factors.

    1. An in-demand product
    2. A site that sells i.e. it converts well
    3. Targetted traffic


    I already have (1).
    It's my latest book 'ClickBank for Newbies'
    http://www.supertips.com/r/cbn.htm

    which is 'in-demand' in that, despite the title, ANY online
    marketer can profit from it.


    And for (3) I'm relying on affiliates - who use a rebranded
    version of the book.


    So I'm now focussing on (2) - improving the conversion rate.

    I should explain that the book itself is free but leads on
    to an offer (which provides affiliate commission) so the
    conversion process needs to apply to the span from the
    initial visit to the download page right through to the
    sale.

    The first step is to calculate the percentage of visitors
    who go on to download the book.

    I can get that figure easily.

    I use the Ultimate Rebrander
    http://www.ultimaterebrander.com

    to create the book and one of the stats it provides is the
    number of hits to the download page and the consequent
    number of downloads.

    When I launched the book (only a week ago) the percentage
    was good but I made one change which immediately improved
    it.

    I added the first testimonial.

    I do believe that the more well-written and genuine
    testimonials you have the better.

    Just take a look at my most successful product, the Ultimate
    SuperTip
    http://www.supertips.com/ultimate.htm

    Real people, with photos, and real websites.

    Agree ?

    Now for the next step. How many people who download then go
    on to read the book ?

    Well, I've got news for you.

    You can NOT know this figure.

    Someone might download and not open the book.

    Someone might open it and not read it.

    In fact you cannot even check how many open it, let alone
    read it, unless you use some technology which requires the
    reader to be online when first opening it.

    So all is lost ?

    No.

    There IS something you can do.

    You can put an external link in the book and measure the
    number of unique clicks.

    Now obviously not everyone will click on it but you can
    measure the increase relative to the number of downloads as
    you improve the conversion rate.

    In my book I've done this by adding an FAQ section at the
    end and rather than answer the questions there I provide an
    external link out to an FAQ page on my site where I provide
    the full detail.


    And how do I track the number of clicks ?

    I use an ad tracker - AdTrackz
    http://www.supertips.com/cl/adtrackz/


    And that's how I monitor the conversion rate as I
    continually refine the download page and book.

    You may wonder how I get my affiliates to keep rebranding
    the book and change their download page in step every time I
    make changes. That's what you need to do with all rebranders
    isn't it ?

    Well ... not with the Ultimate Rebrander. There is no
    rebranding process and the affiliate link always picks up
    the current version. See how I do it here
    http://www.supertips.com/rebranding.htm



    PS. I can do with more testimonials about the book (even if
    you don't take up the offer).

    PPS. Any useful feedback will be REWARDED.

    Contact: http://www.supertips.com/support.htm


    Thanks
    Harvey
    ------------------------------------------------------

    To subscribe:
    http://www.supertips.com/ezine/

    Newsletter Archives: click HERE


    Last edited by Harvey Segal on Thu Mar 12, 2009 5:25 pm; edited 1 time in total
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    Einar200



    Joined: 18 Feb 2009
    Posts: 1

    PostPosted: Wed Feb 18, 2009 1:43 am    Post subject: Reply with quote

    That's awesome, I really appreciate it.
    Thank you so much Harvey.
    _________________
    hi guys Smile i'm new here. my website is here: Gratis Spill
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