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    Long copy or short ?

     
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    Harvey Segal
    Site Admin


    Joined: 23 Mar 2004
    Posts: 3147

    PostPosted: Mon Apr 19, 2010 6:43 pm    Post subject: Long copy or short ? Reply with quote

    SUPERTIPS EZINE

    Issue 178: April 19, 2010
    Harvey Segal, Editor



    Hello SuperTips readers,

    What works best - long copy or short ?

    It seems that everybody has had their say on this.

    So now here is my view.

    Everyone’s got it wrong !

    I'll tell you why.

    I've written a blog post on it.

    I doubt if you've seen this explanation before.

    And I KNOW you've not see the last sentence in the post before.

    http://supertips.com/blog/long-copy-or-short/



    Harvey


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    william123



    Joined: 25 May 2010
    Posts: 3

    PostPosted: Tue May 25, 2010 9:29 pm    Post subject: Reply with quote

    Copy should not much long and not much short.It should be only medium size in which you mention all the detail.It is best way.
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    lgeorge



    Joined: 30 May 2010
    Posts: 4

    PostPosted: Sun May 30, 2010 4:59 pm    Post subject: Reply with quote

    I think it depends on the message you're trying to send to your audience. A motivated buyer will devour long form salesletters.

    The exception is probably the Internet Marketing (IM) niche, where everyone knows about salesletters and they just want to get the facts of the product.
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    GameStrong



    Joined: 03 Dec 2010
    Posts: 3

    PostPosted: Fri Dec 03, 2010 1:31 pm    Post subject: Reply with quote

    Interesting read.
    I have been wondering about the balance myself, part of the reason why I signed up to this forum.
    The copy also seems to me to be related to the complexity of the product on offer. Some products require a lot more explaination and supporting evidence or testimonials.

    This seems particularly true when you consider something that the visitor may not have encountered before, rather than a familair product that just needs a unique pitch.

    Love the hide/unhide functionality. Will have to give that a try.
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    ares_download



    Joined: 07 Dec 2010
    Posts: 2
    Location: usa

    PostPosted: Wed Dec 08, 2010 12:13 am    Post subject: don't want to lose your potential client Reply with quote

    I agree with william, If your content becomes to lengthy then you stand the chance of losing your reader versus if you do not provide enough content then the reader may be left with questions. You need to find that happy medium, in my opinion.
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    liana



    Joined: 23 Jan 2011
    Posts: 4

    PostPosted: Wed Jan 26, 2011 3:28 pm    Post subject: Reply with quote

    Just try to entertain your readers, then it will not be a big deal, that you have written a long copy or short. Also try to clear your thoughts completely
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    ric_worthy



    Joined: 26 Jan 2011
    Posts: 11
    Location: Vancouver, Canada

    PostPosted: Wed Jan 26, 2011 5:29 pm    Post subject: Real Pro Example Reply with quote

    This post clearly written by a real pro.
    The teaser last line...
    Quote:
    And I KNOW you've not see the last sentence in the post before.

    is just classic "get their curiosity going" and a brilliant "teach by example" rather than just "teach by telling".
    Well done. I bring it up just in case some folks didn't notice. Take note, we all need to use tools like this to get people to our sites.

    BTW the article is valuable in its own right. So many marketers use cookie cutter templates and haven't learned enough HTML to use the real power of the mark-up language in their squeeze pages. Not only are we curious creatures but we crave novelty as well. Mix it up a little.

    The last element is Sales Psychology (like the curiosity trigger above). A classics of the field is Tested Advertising Methods by John Caples.

    Caples would say don't listen to anybody's opinion on what works. Test and prove to yourself what works for you in your niche. Long/Short/HTML hybrid, its just an opinion until the sales figures come in to show which is the most effective.
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