Updated on June 6, 2019
Shopify is one of the best Content Management System (CMS) that can b used by people who want to set up online businesses. The platform has features that can help you conduct your business successfully and offer the best user experience. This article will look at various aspects that make shopify the best option for an online start up.
- Branding-In order to have an outstanding store, it must be different from others in the competition. Just like a brick and mortar store, you need must have an online store that is distinguishable from others. To achieve this goal, Shopify provides you with various themes, colours, templates, and content creating features. The templates provided are friendly and can be customized to meet your desires. You can also choose various colours and themes to modify them to meet your design needs.
- Shopping cart-The shopping cart provided by Shopify has various features that make it stand out. These features include inbuilt security and reliable and friendly payment system. In terms of security, the data of the client is protected from hackers and other crooked elements. The security level is so high and is equivalent to the one found in banks. The payment methods are friendly and designed to meet each client’s requirements. This ensures that each transaction runs smoothly with minimal interruptions. Shopify provides almost 100 payment options and clients are free to choose what suits them. Because people use different languages globally, Shopify offers a translation service for languages that you don’t understand so that each client is accorded the attention and product that they require. Additionally, Shopify offers various recovery choices for an abandoned e-cart. You can offer a discount to an abandoned e-cart and send an email message to inform the concerned client about this good news.
- Store administration features-Management of your e-store is simple because you have useful information about each of your clients. This information assists you to organize your products as per clients needs. Shopify provides you with a feature that will assist create client accounts and show them products that they are in need of.
- SEO marketing tactics-Marketing online requires the use of various tactics. One of the strategies that can be applied is the use of search engine optimization tactics. These strategies help your e-store to be visible online and have huge traffic. You can focus on SEO strategies that can ensure high visibility which includes focusing on H1tags, title, and meta tags. Shopify offers features that help you generate promo codes, gift cards, and discounts to your regular clients. Trough these promotional strategies you increase not only the value of your brand but sales too.