Updated on June 6, 2019
Shopify is one of the best Content Management System (CMS) that can b used by people who want to set up online businesses. The platform has features that can help you conduct your business successfully and offer the best user experience. This article will look at various aspects that make shopify the best option for an online start up.
- Branding-In order to have an outstanding store, it must be different from others in the competition. Just like a brick and mortar store, you need must have an online store that is distinguishable from others. To achieve this goal, Shopify provides you with various themes, colours, templates, and content creating features. The templates provided are friendly and can be customized to meet your desires. You can also choose various colours and themes to modify them to meet your design needs.
- Shopping cart-The shopping cart provided by Shopify has various features that make it stand out. These features include inbuilt security and reliable and friendly payment system. In terms of security, the data of the client is protected from hackers and other crooked elements. The security level is so high and is equivalent to the one found in banks. The payment methods are friendly and designed to meet each client’s requirements. This ensures that each transaction runs smoothly with minimal interruptions. Shopify provides almost 100 payment options and clients are free to choose what suits them. Because people use different languages globally, Shopify offers a translation service for languages that you don’t understand so that each client is accorded the attention and product that they require. Additionally, Shopify offers various recovery choices for an abandoned e-cart. You can offer a discount to an abandoned e-cart and send an email message to inform the concerned client about this good news.
- Store administration features-Management of your e-store is simple because you have useful information about each of your clients. This information assists you to organize your products as per clients needs. Shopify provides you with a feature that will assist create client accounts and show them products that they are in need of.
- SEO marketing tactics-Marketing online requires the use of various tactics. One of the strategies that can be applied is the use of search engine optimization tactics. These strategies help your e-store to be visible online and have huge traffic. You can focus on SEO strategies that can ensure high visibility which includes focusing on H1tags, title, and meta tags. Shopify offers features that help you generate promo codes, gift cards, and discounts to your regular clients. Trough these promotional strategies you increase not only the value of your brand but sales too.
Posted on June 30, 2019
Online marketing strategy or any successful network has been made possible by YouTube marketing. YouTube is ranked the third most visited website in world after Google and Facebook according to Alexa data analytics. It is known that YouTube is owned by Google which happens to be the most important search engine in the world. Alexa report also reports that a visitor spends an average of 24.o2 minutes per day either on YouTube or on searching site. A significant breakthrough has been experienced by many network marketers in their business by using video marketing on YouTube.
The following points explain the ways of making this possible.
- Why you should use YouTube: it has been noted that videos rank higher on Google search. Many leaders have adopted the use of YouTube in their bid to communicate with their subscribers. Network marketing also has gained its success by largely building relationships especially when their prospects see or hear their voice which builds an instant both between them. YouTube marketing is underutilized and what people don’t realize is that is simple to upload a video that create an article. It can take you up to two hours creating an article but only five minutes uploading a video.
- You need a mindset to make a breakthrough in YouTube marketing: the masters of video marketing and YouTube revealed that their breakthrough in network marketing and MLM
was achieved after adding YouTube marketing strategy in their blogging platforms. We should break free from fear and barriers of using video marketing, fear of ridicule, criticism, mean comments and our physical appearance.
- The key to implement a YouTube video marketing strategy: to optimize your video in your title or description and find what people are looking for, make use of keyword research. Direct your prospect customers to capture your page, use social back linking to increase ranking on both YouTube and Google. Get comfortable, exited and confident if making the video yourself till you become comfortable. Your video must have an introduction, should have a location and a purpose. Provide a content and the call to action and in this way you will direct them to the purpose of your YouTube marketing video.
- Best kinds of YouTube videos: videos can be made from anything but the best topics for the purpose of business include shopify marketing expert strategies, books, products, leader reviews, and marketing mindsets. For value and personal based, it includes training or webinars provide hot and fresh content ideas.
If you wish to experience a breakthrough in your network or online marketing business, you can create a video and post it on our channel. This will kick start your journey to YouTube and video marketing strategy in order to succeed.